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High-Energy, Quickie Elections

05 Feb

By: Ricardo Torres

Confessions of a union organizer

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On April 30th, the National Labor Relations Board will announce the highly anticipated changes to current labor laws in place. For the last 50 years, the National Labor RelationsAct has remained virtually the same. This month will mark a historic day in labor law, and redefine how employers and employees will interactin the scope of Union presence.

Ricardo Torres – President & CEO

With the April 30th deadline for the changes to the National Labor Relations Board’s (NLRB) union election case procedure fast approaching, I have been flooded with questions by many companies about what exactly the future business landscape is going to look like – but I am mystified by how many companies have yet to formulate an effective union avoidance strategy.

In the 1990s, when I moved from the International Brotherhood of Teamsters Union to the United Steelworkers of America (now the USW) and took the position of international organizing director, I immediately started assisting an aggressive expansion movement into Canada. I assisted the USW in merging with Canadian unions in retail, wholesale, rubber and aluminum workers to quickly become Canada’s largest private sector union. Canada was the perfect location to diversify our membership, with its election cycles averaging between 5 and 10 days from petition to election.

We immediately trained and hired many new organizers to meet the needs of the massive organizing assault that was in the works, and figured out the best strategies to devote our efforts to. First we concentrated on organizing within the newly merged industries and went after the companies where we already had represented members. We also brought in union organizers from the U.S. who were experienced in the industries we were going after. We formed assault-style teams to quickly overwhelm our targets; with a 5 to 10 day election turnover, it was easy to distract management teams and deplete company resources, costing them tens of thousands to millions of dollars within a very short time frame. It was very cheap and easy to commit small teams to strategically frustrate and confuse management.

Retail stores were some our first targets. We wanted to hit a large grocery store chain, so we pinpointed 15 out of 92 stores across Canada to start out with. We sent salts (infiltrators) to get hired and assist established support in these stores, giving us a breakdown of all the stores in the chain. Our data reports gave us a clear picture of the strengths and weaknesses of each management team, as well as information on their demographics, income and turnover rate. We spent almost four months in those first 15 stores building internal support using our research. We also decided to send salts to another 12 stores, including the chain’s flagship store, to create a distraction when the time was right.

We created a detailed calendar of events to fill the days from when the petition was filed until the election. We had age, sex and race charges ready to file before we even filed any petitions/applications for election. Our goal was to file all elections simultaneously. Our next move was to deflect attention from our real targets by exposing organizing activities in the 12 stores that we were using as distracters.

Our goal was to get the company to exhaust their management resources by having the employees directed by the salts to flaunt organizing activity in these 12 stores. These stores were strategically picked to be a far distance from each other to make it impossible for any one group of corporate campaigners to hit more than one store a day. This also kept their legal teams tied up with multiple charges being filed, while at the same time we hit their other stores with disruptions such as protests and demonstrations against unfair treatment to their employees. We were known to hit the stores with skunk oil to close them down and force them to hire PR companies to do damage control for their corporate image. In the midst of this, we filed petitions for the 15 stores that were our true targets, and hit them with a flood of charges. Five to ten days later, we had elections and won all 15 stores. It was very easy to do. Given the short amount of time for the election process, it would be nearly impossible for any company to recover from that type of internal destruction within that amount of time. In the first two years, my team’s win rate was 90% in organizing, and the money saved by not having long campaigns was tremendous.

While working for the unions, I overlooked 1000+ organizing campaigns, so I can say with some authority that the biggest cause of union-organizing activities is the breakdown of communication, resulting in anger and frustration. Unions win well-executed organizing campaigns by destroying the relationship between employees and their management teams, making the work atmosphere ripe for the unions’ propaganda. Unions spend their time before the election petition is filed undercover, and when they have sufficient support they file and simultaneously attack the public image and reputation of the target employer. Fictitious charges flow and the union organizers do everything in their power to keep the company distracted and the employees angry. This is easily accomplished, but the problem was always keeping the high energy levels sustained for 42 days. In my example above, that problem was avoided because of Canada’s short election cycle. While I was a union official, we often spoke of the carnage we would release on companies in the U.S. if we had a Canadian-style election timeline, since quick assault organizing teams could go after unsuspecting companies and hit them hard and fast after the preliminary work was done internally.

The NLRB has also stepped up putting pressure on companies by forcing field agents to scrutinize any ULP charges filed against management. We have received internal confirmation that direction has come down from Washington D.C. that the normal rules of evidence are out the window, charges that in the past would have been thrown out for lack of merit will now been given a new life, and management now has a bigger burden to demonstrate innocence of charges thrown at them.

Now is the time to get ahead of the curb and insulate your company against union infiltration.

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